Internet marketing is about connecting products and services with customers. It encompasses consumer branding, advertising, sales process and product design.

By understanding the product, brand and consumer, one can develop an optimal marketing mix and strategy. In classic marketing, which is valid in today’s internet age, is the 4Ps:

• Product
• Price
• Place (distribution)
• Promotion (the product, whilst often existing, can be specifically developed for a specific market. Differential pricing is more difficult with price comparison web sites. However, product differentiation with minor tweaks to a design for a specifically targeted consumer or market does work, but often leads to additional product complexity and increased costs)

Internet Promotion
The numerous routes of promotion on the internet

Promotion is the area that most internet marketers focus on. There are now many routes to promote a product on the internet:

• SEO and a high search engine ranking position.
• Local Search Placement.
• Social Networks.
• Video Networks such as Youtube
• Web based press releases.
• Forums of people interested in these products.
• Product Review Sites.
• Bloggers references.

• Comparison to Classic Marketing

  Internet marketers often help businesses to compare the return on investment of print and TV / radio advertising versus the internet options. All have their place and the clever marketer will optimise these for the specific product and business.

  The table below shows some of the advantages of each method.

  The Place is given, but if it is a product, this could be anywhere. Many electrical goods are sold on UK websites, but are distributed very rapidly from Hong Kong..

  Promotion - so many places and ways of advertising on the web.