Here is an interesting interview with Amit Singhal, head of search at Google.
“Amit Singhal, head of search at Google, talks to Leo Kelion at the company’s London headquarters
Last month Google announced the introduction of the Knowledge Graph in the US – an effort to improve its results by teaching its servers to understand what the words typed into its search boxes mean, and how they relate to other concepts.
It marks a big bet by the firm’s head of search, Amit Singhal, who discussed the move with the BBC.
We had already done a lot of wizardry to give you relevant text, images and video in one simple interface, but computers still didn’t understand that the Taj Mahal is a beautiful monument. Or it can be a Grammy-winning artist. Or it can even be casino in Atlantic City, New Jersey. And depending on if you are feeling hungry, it could also be a neighbourhood restaurant.
To human beings that’s just intuitive.
To computers it’s not, because of the following fundamental fact: computers are really good at representing strings of characters. They use Ascii and various other nomenclature to represent sequences of words and numbers, whereas human beings live in a world of things, not strings. ”Continue reading the main story
The question is how do SEO consultants use this information to improve the SEO rankings of their clients websites?