Google Search Is Becoming More Intelligent – Or trying to do so.

Here is an interesting interview with Amit Singhal, head of search at Google.

“Amit Singhal, head of search at Google, talks to Leo Kelion at the company’s London headquarters

The world’s most popular search engine is trying to become more intelligent.

Last month Google announced the introduction of the Knowledge Graph in the US – an effort to improve its results by teaching its servers to understand what the words typed into its search boxes mean, and how they relate to other concepts.

It marks a big bet by the firm’s head of search, Amit Singhal, who discussed the move with the BBC.

We had already done a lot of wizardry to give you relevant text, images and video in one simple interface, but computers still didn’t understand that the Taj Mahal is a beautiful monument. Or it can be a Grammy-winning artist. Or it can even be casino in Atlantic City, New Jersey. And depending on if you are feeling hungry, it could also be a neighbourhood restaurant.

Amit SinghalMr Singhal revamped Google’s search algorithm in 2001 and was put in charge of the feature

To human beings that’s just intuitive.

To computers it’s not, because of the following fundamental fact: computers are really good at representing strings of characters. They use Ascii and various other nomenclature to represent sequences of words and numbers, whereas human beings live in a world of things, not strings. ”Continue reading the main story

The question is how do SEO consultants use this information to improve the SEO rankings of their clients websites?

Steve Jobs – Why I Am Not Sad For Him.

Though it was too soon for the world, Steve Jobs has achieved so much more than anyone could ever dream of. I am sure that he would have been happy with what he has achieved, he lived his life like he wanted us all to. Using his own words “Live every day as if it were your last” that he used in his 2005 Stanford graduation speech which is one of the most inspirational and poignant lectures you will come across.

Steve was far more than a CEO he has inspired so many. How many people are genuinely moved by a death of a CEO? So many messages from the good, small and great about his death around the world.

This 2005 Stanford graduation speech is even more moving today than at the time.


He talks about three main themes:

•    Connecting the Dots
•    Getting kicked out of Apple
•    Death

The last one really resonates.

1.    Connecting the dots can be only done later, one has to have belief in yourself and gut to follow the unbeaten path, it is only later that one will be able to  connect the dots.
He did Calligraphy – at the time of no practical use, but he wanted to do it. However when he designed 10 years later the Mac he included beautiful fonts to make it look good.
2.    Getting kicked out of Apple. Believed that he had let entrepreneurs down. Rejected, but still in love with technology. In fact getting fired was one of the best things that happened to me, it freed me up from the heaviness of success. He refer to this as the most creative period of his life with  creation of Next and Pixar and meeting the love of his life.
Seeing the positives in everything is so powerful, even when kicked out of your job.
Keep looking, never settle. This message of continuous learning is so important.
3.    Death. When he was 17 I heard the quote “Live every day as if it were your last and then some day you’ll be right.” . I had to look up the original quote from H.H. “Breaker” Morant.
Practice it, if you have too many days are not, then change something. Knowing you are going to die is a great reason to do what you love. Refers to his getting Pancreatic cancer. Make sure that everything is up to date. It was a curable type of cancer. I have lived through “death”, no one wants to die, no one has ever escaped it.

Sometime you will die so don’t live someone else’s life. Have the courage to follow your heart.

The whole life catalogue, before electronics, the bible of his age, idealistic, the Google of his day. Stewart Brand put out the last one in middle 70s with the back page being an image of an early morning country road

“Stay hungry – stay foolish”

He always wished this on himself.

One can see that he lived this, he will be remembered.

I am not sad for him, I am sad and the world is sad.

Steve Jobs – Thanks and RIP.

Steve Jobs RIP

 

Google Ranking – How Quickly Can I Achieve Page 1 Results

This question is often asked by new clients who want rapid results, so thought it useful to summarise my thoughts.

It depends on many factors:

  • How optimised the website is.
  • How competitive are the keywords
  • How old and established is the website

The most important thing to start with is optimise the website. We will review the keywords, the site structure and content and the competitor set. We will then agree the SEO campaign objectives.

The analysis of the competitors for keywords. Some top level keywords such as dentist may be very competitive, however “long keywords” such as London Dentist as easier (but still competitive), however Kensington Dentist or London white teeth is easier.

The backlinking campaign is a balance between acquiring a huge number of links rapidly to achieve the ranking quickly with Google considering this as unusual and placing the website in a “sandbox” where it might drop from Google or stay static. A site under 6 months of age or one that has not had links added for 6 months or more is susceptible to this.

A backlinking strategy for most sites will ramp up over time, for a new site this will be over three months. In the early period it is better to have lower number of high quality links with as much variety in types of backlinks as possible. The programme needs to follow Googles Webmaster Guidelines and appear natural.

Matt Cutts the SEO Guru in Google did this video that talks about “Is there such a thing as building too many links?

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